(studlife.com) Clothing designer, hip-hop mogul and co-founder of Def Jam Records, Russell Simmons, will be coming to Wash-U campus to speak for Fall South 40 Week. The event will take place in Graham Chapel on Oct. 25 at 7 p.m.

Tickets are free for the student body, $10 for the public. Despite Simmons’ reputation in the entertainment industry, student organizers said he was selected because of his social activism, including his involvement in the Occupy Wall Street movement and enthusiasm for self-help.

“I’m thrilled to be able to introduce such an amazing and accomplished man as Russell Simmons,” sophomore and CS40 Director of Services Victoria Hulsing said. “Simmons is a major advocate of personal happiness, and I feel that a lot of students need to strive for a better understanding and sound grounding with their own personal happiness.”

Simmons’s presentation will focus on four main points: his take on today’s hip-hop culture, his childhood and how he established himself in the business world, his routine to maintain his own happiness and his social activism. Additionally, he will address his support of the gay rights movement, his veganism and his unique yoga practices, intended to boost his personal happiness.  CLICK HERE for tickets.