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2013 is off to a great start for Alicia Keys.
BlackBerry has named the Grammy award-winning singer as their new Global Creative Director.
According to Keys' official website, her role will consist of working "closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality.
BlackBerry President and CEO Thorsten Hein said in a statement, "We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business."
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