people.com - "Life is not a game, people," says the tux-wearing "chief executive" – identified by Tennessee's Jackson Sun as 9-year-old Robbie Novak, a third-grader at East Chester Elementary School – says on a video posted on his Kid President website.



"Life isn't a cereal, either," he says in the video, which has already been viewed on YouTube 3 million times. "Well, [rolls eyes], it is a cereal. And if life is a game, aren't we all on the same team? I mean really, right? I'm on your team. Be on my team. This is life, people. You've got air coming through your nose. Heartbeat. That means it's time to do something!"

The Jackson Sun says Robbie's father, David Novak, works at Freed-Hardeman University’s FHU, and the videos are produced by Robbie's brother-in-law (his older sister's husband), Brad Montague, who runs the university’s social media.

"He is without the doubt the funniest kid I've ever met," Montague told the newspaper. "He’s intelligent and quick witted. He always has a smile and keeps it positive.'

Robbie's also got a few famous friends. He's posted Tweets and photos of him and Josh Groban, among others. His blog posts include photos accompanied by upbeat quotes that say things like, "Treat everybody like it's their birthday" and "Don't be in a party. Be a party." Read more